Piaggio's journey from naval supplies to Piaggio Vehicles Pvt Ltd (India) is inspiring. 1884 marked the foundation of Piaggio & C. SpA - a company that would redefine transportation. Established as a manufacturer of naval furnishings, Piaggio soon expanded into the railway sector.
The company soon ventured into aeronautics, leading to the creation of the Rondine plane prototype. Piaggio soon acquired the Pontedera plant and shifted to independent manufacturing.
The pinnacle of Piaggio's success came with the birth of the Vespa. Produced in Pontedera, the prototype captured the market's attention. It soon became an unprecedented success.
As Vespa's popularity soared, Piaggio introduced new products to meet diverse transportation needs. 1948 marked the introduction of the iconic 3-wheeler Piaggio Apé. It soon heralded trade recovery during Italy's post-war reconstruction.
1999 marked the beginning of the operation of Piaggio Vehicles Pvt Ltd (PVPL) India. The organisation launched Apé in the Indian market and over the years evolved into a segment leader.
The Piaggio group embraced electric mobility, launching the Vespa Elettrica in 2018 and the Piaggio 1 for urban commuting in 2021.
In 2020, Vespa partnered with Dior for the Vespa 946 Dior. The Group celebrated Moto Guzzi's 100th and Vespa's 75th anniversaries in 2021, solidifying its global presence.
In 2022, Piaggio introduced two electric 3-wheelers in the Indian market, further driving innovation and sustainability.
Since then, Piaggio has expanded multifold and is now a multinational corporation. While the brand has ventured into different markets and verticals, its products like Vespa and Apé continue to dominate the market.
"Since our inception in India in 1999, Piaggio Vehicles Pvt Ltd has been a pioneering force in the Indian three-wheeler industry. We are committed to delivering excellence through innovation and adaptability, consistently evolving to meet the dynamic needs of our customers. Our state-of-the-art manufacturing plant in Baramati, Maharashtra, stands as a testament to our commitment to technological advancement. As we move forward, we remain dedicated to serving our 30 lakh+ customers with top-notch products, exceptional customer service, and an extensive network of 400+ dealerships nationwide."
Chairman & MD, Piaggio Vehicles Private Limited
Piaggio Vehicles Pvt. Ltd. (PVPL) is synonymous with the Indian three-wheeler industry. Pioneers in the segment, PVPL started its operation in India in 1999 with the launch of Piaggio Apé. The goods carrier vehicles were an instant success and continue to dominate the market to date.
Built for higher fuel efficiency, and better load-carrying capacity, these robust three-wheelers rule the Indian roads and continue to evolve with the ever-changing customers. Piaggio Vehicles Pvt Ltd continues to forward its legacy of adapting to the changing times and now boasts a versatile three-wheeler range spanning from electric three-wheelers to load-carrying cargo vehicles.
PVPL has also established itself as a technically forward organisation and its plant at Baramati, Maharashtra has been deemed as one of the most technologically advanced manufacturing plants in the country.
Piaggio India Pvt Ltd has become an indispensable part of the Indian three-wheeler diaspora and continues to serve 30 lakh+ Indians with its state-of-the-art products, unmatched customer service and a vast network of 400+ dealerships across the country.
At Piaggio Vehicles Pvt Ltd every day is a new adventure. The organisation fosters a dynamic and diverse community dedicated to pushing boundaries and creating groundbreaking solutions.
An organisation where passion, creativity, and adventure intertwine. From developing new electric three-wheelers and load vehicles to being awarded Great Place to Work, Piaggio India continues to strive for excellence.
The organisation maintains its employees at its core and is dedicated to their well-being. Be it a befitting orientation to the new inductees or sponsoring engineers’ visit to Italy HQ, Piaggio Vehicles Pvt Ltd is a melting pot of talent, where ideas collide and innovation flourishes.
Globally, innovation remains at the core of Piaggio’s philosophy. The organisation has consistently pushed boundaries and introduced industry-first technologies and features across the world.
Piaggio is the market leader in Europe and has since expanded its services to over 100+ countries with a proficient presence in the Asian markets. Piaggio India is a testament to Piaggio’s global footprint.
The organisation has established itself as one of the leading motor vehicle manufacturers in the world.
Piaggio’s vehicle range includes scooters, mopeds and motorcycles starting from 50 to 1,200cc under the Piaggio, Vespa, Gilera, Aprilia, Moto Guzzi, Derbi and Scarabeo brands.
The three-wheeler and four-wheeler passenger and goods carrier vehicles are marketed under the Apé, Porter and Quargo brands.
A testament to Piaggio Vehicles Pvt Ltd’s commitment to innovation, excellence and sustainability.
